In this video excerpt from John Petersen’s new course Intellectual Property for Technologists: Trademarks, Patents, and Trade Secrets, learn what Trademarks are and how to protect them.

Attorney and software expert John V. Petersen is back with another course on Intellectual Property for Technologists.  In this video he describes what a Trademark is, how the law applies to both registered and unregistered trademarks, and what you should do to protect your brand.  In the full course John also covers other topics such as Patents and how to apply for them as well as Trade Secrets.

John Petersen has been developing software for over 20 years. It all started when, as a staff accountant, he was asked to get involved in a system upgrade to replace an old IBM Series 1 computer (about the size of a large refrigerator!). Those first programs were written in Clipper in the summer of 1987. Since that time, tools he has used include dBase, FoxBase, Visual FoxPro, and Visual Basic. An early adopter of .NET, he then decided to go to law school and is admitted to both the Pennsylvania and New Jersey Bars. After practicing law for a few years, John realized that technology was a lot more interesting than the law. Today, John focuses on ASP.NET development and is having more fun than ever solving problems for clients.

If you want to know more about how to legally protect yourself and your software, watch Intellectual Property for Technologists: Trademarks, Patents, and Trade Secrets today!