Google first shared the idea for Instant Apps at its I/O developer conference last year. The concept is that users can quickly and easily experience an app by simply clicking on a url associated with the app, without going through the hassle of downloading it.
“Instant Apps is an important part of our effort to help users discover and run apps with minimal friction,” reads a post on the Android developer blog.
Instant Apps from BuzzFeed, Wish, Periscope and Viki are available to Android users as of this week, and Google says it will be expanding the experiment to more apps going forward. An SDK for building Instant Apps will be available “in the coming months.”
In the meantime, Google has outlined some steps Android developers can take to prepare their apps for Instant App adaptation, including removing unnecessary bulk and adding support for url-based navigation.
So are Instant Apps just a gimmick or do they provide value for users and developers? What are the lessons for other platforms? Sound off in the comments.