Course Overview

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Key Learning Areas

At the end of the Agile Marketing with SAFe course, you should be able to:

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

Course Outline

Be Agile

  • Module 1: Agile Marketing for Business Agility
  • Module 2: Building Agile Marketing Teams

Join the Value Stream

  • Module 3: Supporting Operations
  • Module 4: Supporting Development

Specialize the Principles and Practices

  • Module 5: Applying Validated Learning
  • Module 6: Learning Incrementally

Activity Attendees will choose from one of three activities in which to apply their learning after class:

  • Applying a hypothesis-driven approach to their work
  • Creating a plan on how to organize cross-functionally
  • Implementing at least two Agile practices into their work

Interactive Format One-third presentation and two-thirds activities and read-outs. 

What You Will Receive: A certificate of completion will be issued

Professional Development Units (PDUs) & Scrum Education Units:  Not Applicable

Who Benefits

All Marketing and Sales Professionals including:

  • Marketing SVPs, VPs, and Directors
  • Marketing Managers
  • Marketing Strategists
  • Market Researchers
  • Marketing Analysts
  • Marketing Ops Managers
  • Sales Ops Managers
  • Sales Managers
  • Salespersons

Associated Certification: There is no certification or exam associated with the course.

Exam Details: Not Applicable


There are no prerequisites.